Blue Diamond Almonds was set to launch a brand-new line of gourmet almonds. We were tasked with introducing the new product to the foodie-millennial audience.

For our owned properties, we created a series of 10 second, 4:5 videos. Each one focusing on the chef-inspired process and the top quality ingredients being used to strike just the right flavor profiles. Additionally, we partnered with foodie fan favorite Tastemade for a series of charcuterie board assembly videos, each centered around a different flavor in the line.​

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While getting the word out on digital was key, we also couldn’t overlook that this was the launch of a brand-new, gourmet line for Blue Diamond - a more sophisticated and higher price point line that needed setting apart from its standard snack-almond flavors and branding. To achieve this delineation, we ensured all materials had an elevated and refined aesthetic that not only reflects it's gourmet roots, but also gave a nod to the product's luxe, matte-black packaging.