With physical experiences on pause in 2020, we helped Nintendo build excitement around the launch of their new game, New Pokémon Snap by creating an entirely digital experience where consumers could explore the various lands within the game, from the comfort of their own homes. Through our mobile-first app, fans could visit 8 different stops, each of which was packed with sneak-peak video content, trivia games, and individualized photo frames for fans to snap selfies in correlation to the game's photo-taking theme.