To promote their new game, Mario Golf Super Rush, Nintendo partnered with Topgolf to get on the radar of families and casual golf fans. The partnership messaged more ways to continue your golf game - at home.

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The partnership spanned 4 weeks across 60 locations, each of which contained 5 in-venue touchpoints, including in-bay placements across 100+ bays per venue, as well as weekly email messaging to all Topgolf newsletters subscribers. Each touchpoint featured multiple, custom assets optimized for each placement location and saw a swap out halfway through the run with pre and post-launch messaging.