State Farm brought its Neighborhood of Good to top music festivals across the country and invited festival goers to participate in all of their favorite music-based activities - all for a good cause. When festival goers sang, danced, played and listened to music in our 4-part installation each individual action generated $10 which State Farm donated to an organization that builds free music studios for kids. By the end of festival season the activation raised over $800,000.

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Each of our 4 spaces not only featured fun, engaging activities but also offered digital photo & video shareables and coveted premiums for the young music festival crowd.