For one of their first big experiences since hitting pause on in-person events, we helped Nintendo bring people into the world of their soon-to-be released title: Kirby and the Forgotten Land. With the goal to drive buzz, affinity, and purchase intent among kids and families we ideated, pitched and brought to life an immersive, engaging experience that introduced fans to new characters and abilities via game play footage and larger than life character builds. The experience was packed with Instagramable moments like the giant Kirby mouth entryway and offered fun, coveted premiums for the super-fan Nintendo & Kirby fanbases.